This is a promo video that I am happy with. It is for this coming weekend so I guess that makes it a sneak peak. I always feel like promo pieces are way too long. WAY TOO LONG! I always watch commercials with this sense of awe that they can connect you to a product in 30 seconds and we have a tough time getting people to sign up for things when we talk about it for 4 minutes. I personally think that’s the problem. We answer too many questions, we remove the mystique and we aren’t connecting people in a way they are used to being connected to something.

I am very happy with what we ended up with. Even though I have been falling out of love with the idea of ripping things off, I like what we ripped off. People are moved by Nike’s piece and I think we captured that feel. I think the testimonies are inspiring and it maintains that shroud of mystery that Men’s Fraternity has.