The idea came up in mid June, “Let’s do custom small group curriculum for October that compliments our Philippians series called Joyride!” We respond “No way you’re crazy!” and then we get to work because that’s what we do. Anyway we had a big wrestling match on creative for this series. It quickly became apparent that we had to do the car idea. 4 people on a joyride. right? right. Here’s the final logo.

Lot’s of drama getting this photo done. It actually was raining and early September in a driveway where the Jeep was shot. Originally a Diners, Drive-ins, and Dives red convertible was necessary, but we modernized to the jeep wrangler.
So what do we do for a bumper? After scouring through every second of stock video out there, we gave up. Seriously Amy and I were furious, and we were exhausted from the production of the curriculum and now we needed 4 people in a jeep in a fall setting. Or do we? Finally we got out of the box all together and focused on an aspect of the ride. Touch up the footage so it looks “fall-y,” added the key scripture of the series and some music.
I think the simplicity of the image and the tempo of the music convey the peace that lasting joy is based on. We will be pushing people to memorize the scripture as well, so reinforcing the scripture helps too. I keep watching this and it keeps making me happy. Not a whole lot of this project has made me smile with the craziness of deadlines, but I think I am going to be proud of this once the dust settles. Lots of hurdles but our awesome team jumped over every single one.